- They make bold claims that many people plainly say don't make sense, before seeing any evidence.
- They use hype to buy time to do scientific research.
- The successes of the D-Wave machine have the same characteristic p-hacking profile of Theranos's Edison machine. That is, try 200 problems, and find 1 that appears to work, which could just be due to chance.
- Apologists talk about "there are a lot of smart people working" there or blame "marketing," but who haven't seen the product and don't know any more than anyone else.
The main differences are (1) the lack of an enigmatic founder. (2) D-Wave publishes, and then in later analysis their claims don't hold up.