So wait.. if the customer is satisfied with the service they're receiving (eg, it's "fast enough") then exactly what problem are we trying to solve? The article talks about an "urgent demand" for faster home Internet, but I'm honestly not seeing it. My cable service (from TWC) is "fast enough" to the point that I don't even think about it. I have no idea what bandwidth I have, but I can't recall any time that I felt limited by it.
Would I take 1Gbps (or higher) home service? Sure, I guess. Do I need it? I don't see any reason to say that I do.
Edit: To be fair, I don't live in a rural area. So yes, it is possible that people in rural areas face a more urgent need for higher bandwidth than I do. That said, I grew up in a rural area and when I go home to visit, my friends and family all seem pretty happy with the Internet service they have. So even some rural areas seem to be getting at least a respectable level of service.