I think it is plausible that areas of the brain that are used for processing sound atrophy when used less. I'm not experienced with the deaf community so can't comment on that aspect of your comment.
I came upon the article on my own. The article was not used to sell me hearing aids. But it helped me get over the stigma of having hearing aids. So for that I am grateful for having read the article and having it help my motivation. Having hearing aids for 6 months now have been valuable beyond description.