Also this, from the interview:

"When Jeff bought us, within about six months, he threw (profitability) out. Now there are three other criteria. It’s basically: How fast do you move? It’s very subjective. The second one is that there are no sacred cows, to push experimentation. The third thing is debate, but commit. So you can argue all you want, but once we agree, then there’s no undermining."

In other words, "we've chosen the narrative; don't you content producers DARE to go outside it."