All the comments I heard were positive about how they were diversifyiny by leveraging expertise they had been forced to develop for their own core platform, not that they were crazy. I'm sure there were some.who.said "crazy", but it definitely wasn't everyone.
Three years ago, in 2014, AWS was adding the equivalent hardware every day of what ran Amazon.com in 2004, when it was only a $700-million company. [1]
[1] https://www.enterprisetech.com/2014/11/14/rare-peek-massive-...
Sorry for linking to an image, but Google Finance link to this chart did not work. Sigh!
Request for a startup: Make a finance interface as good as Bloomberg terminals for the web.
Here's An article from 2006 regarding the earnings. AWS isn't mentioned. Drop in operating income and announcement of Groceries and Baby and Toy stores.
http://www.slate.com/articles/business/moneybox/2006/07/the_...