In the case of you landing, I don't think energy balance is the way to look at it; each of the collisions that slows you down will transfer some energy to the ground. In terms of force, the force is dependent only on the acceleration, so it comes down to how long each impact lasts. If each "bounce" or "thud" lasts the same amount of time (I don't know if this is realistic) then each one will transfer 1/5th of the force, as the article says.