I mean, I get what the guy is saying, but look at the text vs subtext here:

text is "here is advice to take a burgeoning company to the stratosphere" But honestly, how many people in that position are going to read this blog post? 3? 10? If this was his true intention, he would have packaged this as some kind of super premium offering that only well-connected VCs could read or something.

subtext: "I'm really smart about what takes a company from success to HUUGE SUCCESS." Is this guy trying to gain a rep in VC circles as a CEO of late stage startups or something? What's his angle?