It may be a simplification of the article that I'm misinterpreting, but as someone who got a hearing aid in early 2016, that's not how (modern) hearing aids work.
I got my hearing tested which enabled a frequency response of my hearing loss to be plotted (my hearing at low frequencies is fine, at higher freq I have moderate loss). My hearing aid is then tuned to match the inverse of that freq plot (ie boost volume of high frequencies, leave low freq alone).
You don't actually want a HA that arbitrarily boosts 'speech' since that won't be matched to your needs and has unintended side effects (like music can sound overly harsh/bright) because un-needed frequencies are being boosted or supressed).
-- On a tangent, after I got my new HAs, I complained to the audiologist that they didn't sound very good. Everything sounded far too crisp. She pointed out that having lived with hearing loss for 5-6 years, I actually had almost no idea what something should sound like since my brain had got used to a world with muted high frequency sounds.
That blows my mind ... a bit like how do you know the color green is green. Maybe it's purple, but you have been told by someone else that it's green.
After a few weeks, my brain re-learnt what sound should sound like and now it sounds 'normal' with HA in. Without HA, everything is a little more muffled (as you would expect) and I really notice how much I used to struggle understanding people (I believe my untreated hearing loss contributed to me losing my job a couple of years ago).
Hearing aids have changed my quality of life (at age 40).