I think exposing rich people to the same conditions as poor people in jail is extremely important.
Monetary wealth translates to social power more often than not.
If rich people experience the same jail as poor, they will push in society to improve it. If you let the rich opt-out they'll never see it and won't be motivated to induce change.
I have spent a couple nights in jail. I know what it's like, and it's not acceptable for anyone to be exposed to this. Change is needed whether you're rich, poor, black, white or purple.