Having spent a few years in KW, I have a feeling it might be difficult to convince people to move there.
https://www.google.com/maps/dir/University+of+Waterloo,+200+...
For a Canadian, Waterloo might be ok.
For most Americans, it would be like moving to Alaska.
I tried to hire into Waterloo, and for Americans, Canada in general is a really tough sell.
We brought in some Americans, most of them kept their homes in wherever.
We hired a bunch and let them live wherever, they flew in every few weeks.
It was far less than ideal.
That said, it might be better than many places in the US - but this is where California has such a massive advantage.