I think about this a lot. One of my own theories is that we always want more. A columnist here, South Africa wrote about how when he was in high school he just wanted enough money to take his date to a movie and have enough money to buy popcorn. In college, he wanted enough money to buy a crate of beer, as a young employee he wanted enough to buy the cool car. Get the drift, somehow we always want more.
People in the village are not immune from wanting more but the pace is slower. They are more patient. They exercise, not by going to gym but walking 10km to say hello to a neighbor then walking back. Food is organic, all cows eat grass and roam free. Little of the food is highly processed. They also manually process their food. The thought of spending half a day pounding millet for supper has me getting so impatient and thinking surely there is a better way. They have accepted.
Sorry I went on a bit of a rant, but this is topic close to my heart.