Our biggest differentiators: more focus on automation and friendliness. The major pain point we discovered is that average people find finances intimidating and difficult to track. We wanted to take as much of it off of people's hands as possible as well as doing everything we can to make the experience as friendly and engaging as possible. That goes a long way to making something that people feel comfortable using. We think Mint is a powerful tool with a much steeper learning curve, and we wanted to build something that anybody can use.