A couple of key takeaways:
- There's no marketing magic here, this is just a great product.
- It's ugly, and the interface is weird. Doesn't matter, it gets the job done.
- Pressure cookers have been around for a long time, they're a really great cooking technology marred by some serious safety and inconvenience issues. There are a bunch of companies competing in Sous Vide right now (the hot new cooking trend) but the Instant Pot guys just took old technology and made it slightly better.
edit: formatting