When it comes to providing a service that people "want (and thus want to pay for)", all sorts of things could be sold to people that fit that criteria. There's no moral or legal exemption for "meeting demand" that suddenly makes it "far more reasonable" than the base instinct of "making money".

By this criteria, Theranos was merely "meeting demand" for finger pricks over needles, FDA and their "regulations" be damned. Despite the millions spent trying to convince people that regulations are merely tools of regulatory capture, most regulations exist for a reason. Operating from the default point of view that regulations are evil is why we're seeing the EPA and Clean Water Acts gutted. Heck, even NOAA got slapped around today as a result of this attitude, and they merely provide information.

Uber's actions were all about "making money" under the thin veneer of giving the people what they wanted. You can find that same rationalization in many organized crime movies.