Depends on whether you view this particular detail as part of providing a service people want (and thus want to pay for), or whether you view it as exclusively in the service of profit (whether it benefits people or not). Ignoring regulations so you can make money by hurting people would be evil. Ignoring regulations so you can help people by providing a service they want (whether you make money doing so or not) is entirely different, and far more reasonable. (It's still a dangerous road to go down, but not universally wrong.)
I've seen what the attempts at "local", "authorized" alternatives look like; they're almost all terrible, and even the ones that work half as well as Lyft or Uber suffer from being non-universal (you need a different service for each location). Look at the various places actually fixing their broken taxi regulations; would they have even considered doing so if the far better alternatives had asked nicely before developing a huge base of interested customers who see how much better the alternative works?
As you said, "break dumb rules to show how pointless they are" can serve as the first step in fixing them.
(For the sake of clarity: Uber has done some truly and unambiguously awful things. This particular story just doesn't seem like one of them.)