I like this. Some call it hustle, others call it evading LE because cashflow is king, and nothing shall stop the flow.
I commend this but also frown at it for being so brazen. If such a tool was used for the opposite reasons (spotting crime and reporting it to police), then perhaps the tool might stand a chance, but showcasing it in full view of LEOs is outright brazen and guaranteed to embarrass.
People are campaigning on Twitter to #DeleteUber[0] but fail to recognize the naive nature of the story. I consider Uber nothing more than an ongoing experiment, and any tool they release to increase their revenue should be both commended and also be treated with suspicion.