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They are entertainers. And that's a full time profession. The way they make money is by plugging different brands, and that's the only difference.

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Yah, a YouTuber walked the runway at Dolce & Gabbana's show last week. I was like wat? So I looked her up she's just funny and does cute "shorts". Makes sense. This is how celebrity works in the age of disintermediation.

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