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I imagine every article about style/fashion/clothes sounds that way to HN readers. Consider pg's article on "submarines,” which to me was just a blithe lack of understanding of cyclical fashion, and his noble defense of wearing sneakers in professional settings. A fashion editor trying to write about trends in software frameworks would probably fare no better.

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I actually find a lot of style and fashion stuff interesting. But there's something about the unsanitized corporate speech of Racked that is just unnerving. I know we live in an era where subtext is text, but this is more like parody as sincerity.

The submarine article wasn't denying the existence of fashion cycles. I don't know how you got that message.

It was about articles that exist to promote what someone wants to be the style, and which the journalist wrote about because a PR agent did the work for them. (Rather than because the journalist independently spotted a real trend.)

There's a big difference between "oh wow react is on the rise, let me write about that" vs "a google employee fed me a prewritten article about how all the cool kids use angular, I'll just pass that on."

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