Why does every article on Racked read like a Patrick Bateman monologue, stripped of any sense of irony? It's as if aliens were writing about human society from the perspective of a banner ad.
It was about articles that exist to promote what someone wants to be the style, and which the journalist wrote about because a PR agent did the work for them. (Rather than because the journalist independently spotted a real trend.)
There's a big difference between "oh wow react is on the rise, let me write about that" vs "a google employee fed me a prewritten article about how all the cool kids use angular, I'll just pass that on."