My guess:
Killer phone hardware (improved speed, battery, display, cameras)
Nice iPhone OS tweaks (better workflow via faux multitasking, a background iChat client, some really nifty iPad features)
Some sort of content partnerships on the iTunes / AppleTV side
...and that's it.
Still AT&T only, still tied to iTunes, still locked down platform and app store, still no flash.
And I will be disappointed. But holding off to buy a new phone until I see what he's got!