Personal note: I grew up rural California; Frank's thesis describes the adamant, self-defeating narratives that I regularly heard from my neighbors.
[0] https://www.amazon.com/Whats-Matter-Kansas-Conservatives-Ame... [1] http://www.economist.com/node/8057895
elites in big cities obliterated their jobs and companies in the name of efficiency.
One argument I hear sometimes from those who express statements like this is that there should be less government and that business and the market are the best ways to handle issues that provide some sort of social safety net in part because they're more efficient and will cost less. Businesses and the market will tend to reduce labor costs in the name of efficiency.
Have you noticed this as well? Please note I'm not disagreeing with you. I think the situation is pretty complicated.
Edit to add: Looks like you updated your comment while I was composing mine, and it now addresses in part what I've written.
Sam Brownback didn't happen in Kansas because the city dwellers wanted him in power. His disaster of an administration happened because he demonstrated that he understood all of the phobias his constituents have been fed for over a generation now.