It will be a very interesting match to witness. Intel will have to act under pressure while saying goodbye to a huge sum of money.
If you were on the verge of getting a 7700k or something, it looks like now is the time to buy (or give Ryzen a shot!).
Personally I'm willing to pay a bit more to give Ryzen a chance, because hopefully it will lead to sustained competition in this space again. A $500 8-core CPU is more than I need for gaming right now, but given that my 2500k has been great for 6 years, I don't have a problem spending $2k on a PC every 4-6 years for really great performance.
Those are Microcenter's normal prices - they have always sold Intel processors significantly under normal pricing as a loss-leader (not sure if it's an actual loss). They will also knock another $30 off if you buy a motherboard at the same time.
https://www.reddit.com/r/buildapcsales/comments/5cvz4z/cpu_i...
For example, they have been running 6700Ks for $260-280 since before Christmas. They sold Kaby Lake 7700Ks for $330 once those launched, now they're down to $300. This is just the normal Microcenter pricing life-cycle.
But, that's the kind of "journalism" you come to expect from WCCFTech. They will literally publish any random garbage someone writes up.