What exactly are people expecting when they order these things ? Are they unable to tell the texture is plasticky and highly processed, unlike normal "stringy" chicken meat you prepare at home ?
One of the worst food experiences in quite some time, and while I've realised lately that I'm quite a bit more 'sensitive' to bad food, I still have a hard time believing that more than a few percent wouldn't react quite negative to the very obvious difference in both taste and texture? However, I must still assume I'm wrong in my intuition, or they would've quickly returned to using more chickeny chicken, wouldn't they ?
And you can process chicken and still have 100% chicken.
IMO, if it is 85-90% chicken then labeling it "chicken" is not unreasonable.
Obviously as you head towards 100% chicken less stuff is mixed in, but that still leaves the consistency and portioning.
http://www.businessinsider.com/how-chicken-mcnuggets-are-mad...
The "chicken skin for flavoring" part isn't especially appealing, but chicken skin is fat+protein, just like the rest of the nuggets.
How is that un-appealing? The best part of a roasted chicken is the skin.
As for other chains: note how they don't even use the word "chicken" in the product name, just "nuggets")