But all of those were built and designed while Steve was leading Apple. They're like little amazing tech gifts from beyond the grave. It just takes a while to get to mass market.
There has been nothing amazing that started while Tim Cook has been running the place except raising margins by making base products less useful. Keeping the crippling 16GB limit on base iPhones for three extra years while camera images grew and grew was a bold move to drive up average selling price at the expense of customer happiness.