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>After all, if you acquire 100 million users but only 0.1% activate, and you have a site of 1 million active users, your ComScore numbers might look nice, but you're right about to jump the shark!

I'll take 1 million active users.

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Yaw, but what a tremendous freakin' waste. Work on the bottom part of your funnel FIRST and improve that conversion. Hrm. There's a blog post here somewhere. I love playing counterpoint to Andrews unhealthy obsession with the top of the funnel. :-)

(Hi Andrew-- I'm just poking fun!)

Grr! Damn you Tony Wright! ;-)

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