This is the end of innovation on the internet, and the beginning of a few large, highly-entrenched incumbents with high barriers to entry. Unless your application is unusually low-bandwidth, you won't be able to compete, and that's the way the big players will want it. In less than 30 years, we'll have gone from a completely wild-west open internet to a totally locked-up playing field. It was fun while it lasted, I suppose...