> Eliminating regulations essentially means ISPs can continue charging consumers for access to the internet while simultaneously charging institutions for prioritized access to those customers. This means any organization without deep enough pockets to pay an ISP’s ransom will load much slower than those with ties to ISPs.
Zero-rating may actually lead to a much more dire but subtle future: it's impossible to start a new service because you can't afford to have your content zero-rated (let alone do it at every ISP). If zero-rating increases, data caps can be lowered without a lot of consumer complaint. The lower the caps get, the more necessary it is to be zero-rated if you want consumers to use your service.
The really bad part of this is there isn't any need to have fair pricing. Companies like Netflix, Amazon, and Google can all negotiate lower rates than a new startup because of their volume. Worse, the ISP's own zero-rated services automatically get a pricing advantage because they don't have to pay to be zero-rated.