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It kind of reminds me of cell network "unlimited data" where they just start aggressively throttling customers after a certain amount of data use.

This being distinct from that by being entirely undocumented, instead of burying the data limitations somewhere deep in the contract.

My understanding is that in cases like this below, there was no limitation anywhere in the contract. Hence the FCC fine:

Whoops, hadn't heard about that case. Nice to hear the FCC is addressing deceptive marketing/contracts.