So this is something that surprised me as well, especially given we don't offer free plans or a trial.

When we spoke to our users they said the following: - Way faster than Jio (We offer 100mbps) - The price was so low that they didn't mind paying - They don't trust reliance and the ID process of getting a jio connection - It's so cheap and fits in their daily routine of getting chai, cigarette, etc.

Jio's 4G data isn't going to last forever. They are going to charge for it someday. Maybe from april, maybe from next year. But one day they will. Also Jio at some places is too slow still.