https://en.wikipedia.org/wiki/Casio_F-91W
Keeps better time than a Rolex, and is a fraction of the price. Waterproof. Has an alarm, stopwatch, and timer; all things missing from traditional wind ups. Interface is easy to use and discover. The battery last almost forever.
Now, if you're asking if it's aesthetically pleasing, that's a different story. But we were talking about design, right?
EDIT: Wikipedia says they're only splash proof; I used to swim with mine but there you go. And I'm making up the timer function, that must have been on later models only.