It's for non-developers and business users, but your demo uses vi and a command line. I would not expect most non-developers and business users to be comfortable with those tools.
For the beta, a primary aim is to minimize writing code to zero or minimal if a user knows JavaScript. I started working on this general tool 2-3 months ago because I hate writing code to drive automation.
I was spending much time copying and pasting and editing that I can't believe its 2016. I want to retain all the capability of handling complex scenarios, without writing large chucks of code.