My point is that the name isn't benign. And my post was deliberately somewhat hyperbolic. I actually have read a bit about Cockroach, and if I saw a growing ecosystem that seemed relevant to my work, I would pursue it more.

But as others have pointed out, the name creates unnecessary conflict and discomfort. In a world of perfectly rational humans, it wouldn't matter. In the real world, it makes it harder to get stakeholders on board. That's why I made the comparison to ethnic slurs. "F_U_DB" might be the greatest storage system imaginable. It doesn't change the fact that the name alone is going to create extra unpleasant work. (EDITED to fix an error)