I absolutely agree and would add the article seems to miss a crucial aspect "unbundling" which, for a lot of people, are spending less on "entertainment" a monthly basis. Netflix and Amazon haven't spun "unbundling" into reverse. If anything, they're contributing to the acceleration of the phenomena. I didn't sign up for Amazon Prime for the movies or the music. The value for my money was there just for 2 day shipping and would keep it for that reason alone, everything else is a perk.

The article starts off with "No longer would anyone have to buy a $99-a-month triple-play package when all they wanted was the History Channel." And ends with, "the bundle is not a decaying symbol of legacy distribution. Rather, it is the new network effect: a critical strategy to amplify scale in the hope of building or deepening a moat to protect against foes everywhere."

I guess business school elites, like the author, are having a hard time wrapping their minds around what is taking place. It is pretty simple for me; Consumers want more choice and want it for less money on a monthly basis. They are more realistic about how much time they can devote to watching and/or listening to content which reflects in the winners and losers of this space. Further, the proliferation of Android set top boxes, Fire sticks, Kodi boxes, Chromecasts, and Rokus together with youtube and other streaming/free content will continue to erode all of the above.