Plus, most laptops don't come with a recovery USB (neither do Macs) and IMO having a recovery partition is silly when installing it from scratch is cleaner/easier.
[0] https://www.microsoft.com/en-us/software-download/windows10
If you browse from linux, it shows links to directly download the ISO files.
I'm not sure what it does if you browse from MacOS.
Maybe try changing your browser's useragent? Frankly, it is a bit annoying that Microsoft tries to push their download tool.
ISO
>Sign in to the Volume Licensing Service Center to download Enterprise editions.
>Sign in to your subscription on the MSDN Portal for MSDN downloads.
> Visit the Windows Insider site to download Insider Preview builds
> Visit the Download Academic Products page for Education editions (product key required).