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"Not really ’sure’ about how google / html / php / the internet language works"

The author seems to have very little understanding of the topic to go along with their lack of writing skill.

The author of that blog (or one of them anyway), is Tao Lin, and he's a notorious writer/hipster troll. His posts are a satire of a very narrow slice of said subculture, and are worthless if you're not part of it or not interested in learning about it. Honestly, HN would be about the last place on the internet I'd expect to find a link to HRO.

He is a more annoying, hipster version of Penny Arcade.

I guess its tragically ironic to make your blog illegible, like drinking PBR or wearing purposefully obscure print t-shirts.

The comments on the blog post are just as... well thought out.