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blogspam of:

(from April 2016)

ADDENDUM: It was also covered in The Atlantic at the time, for a more general audience:

Ok, we changed the URL from http://sciencebulletin.org/archives/460.html to the Atlantic article you mentioned, since it gives better context.

(We won't change the title because of the Betteridge trigger.)

What's the Betteridge trigger?