Okay, I went and read it, and GP appears to be right. The basis for the whole thing is "a little tool to help me scrape the posts of my competitors and publish them to my group on a regular basis" upgraded and offered to others in a SAAS model. Don't get me wrong, the engineering is decent, the marketing is brilliant (if questionable - if you mention that you're exploiting a loophole to message clients, maybe you are actually spamming), and the whole thing is well executed. None of that gets around the fact that this is all built around a tool that literally exists to automate plagiarism.