Except they do not lower the admissions requirements for poor kid that attended sub-par secondary schools. These are the exact kids that would be excluded admissions (in most cases) because third rate secondary school prep does not compare to the prep a student obtains at Phillips Exeter Academy.
Offering free tuition sound great until you realize these poor kids would have to have access to the same resources as kids in better positions to be on an even playing field. Except they aren't, but they are still judged the same. Due to that many poor kids are rejected.
I saw some good outcomes from that (friends I met there graduated and became successful who might not have gotten in otherwise), but I also some people come in un or under prepared and wash out, which in my mind is undoubtedly a worse outcome for them than "merely" not being accepted, attending another school and succeeding there.
https://en.wikipedia.org/wiki/Household_income_in_the_United...
I assume GGP was posting the "at no cost" threshold and that doesn't mean that $125,001 in assets and you get no help.
It's been a long time since I appli d for financial aid, but I do recall that other kids in college (though perhaps not college-bound) was definitely a factor in financial aid calculations.