Given that, I would say that calling it a "cheap" car is pretty accurate for most Americans. Obviously it is not in the range of used cars or the ultracheaps ($10-15K), but it's really amazingly cheap for an electric if they can make it happen.
[1] Note this is likely to be halved or a quartered for new orders as Telsa reaches the 200,000 vehicle mark [2] https://www.truecar.com/prices-new/honda/civic-sedan-pricing... [3] Rough estimate based on $150/mo in gas -> $50/mo in electricity