I frequently witness this rush to judge Rust as too complex to be used for business applications based on a few hours of hacking. For this to be a valid judgment, I would think one of two things would need to be true: a) Rust remains this difficult to use once you have experience with it, or b) most business applications are worked on for only a few hours.
In my experience, neither of those premises hold.
I believe that the rules of Rust not only give you exceptional performance without memory issues (as this article tries to demonstrate), but also that its rules engender a higher degree of correctness and 'well-factoredness' than most languages. I believe Rust is an excellent language for writing applications at every level of the stack when 'craftmanship' matters.