I don't think giving Uber at this point as proof of anything is OK.
In my city Uber has inflated prices almost all the time, except for maybe after 22:00 at night.
And it seems unfair for one because they don't provide a good mental model of what's going on. If the standard pricing is never available between 7 and 22, then the standard pricing is a hoax. In fact, the standard pricing shouldn't be available at rush hours, because daily rush hours are normal. I can understand rainy, snowy or foggy conditions making traffic difficult, or upcoming holidays, but your regular Tuesday should not have surged prices at 9 o'clock in an area that's not the most crowded part of the city, because then the standard pricing is a hoax. Also, people that think Uber's pricing is unfair do so because taxis with much lower and stable prices still exist, even at rush hour. They even have apps now. And many cities have a working public transport system as well.
As for supply and demand, you have to remember that Uber is not a free market, because the drivers are not the ones that can set pricing ;-)
This is why I stopped using Uber, because they'll be very dangerous if they'll ever have monopoly. Now I'm using a local app for cabs (CleverTaxi in Romania, for those interested) and Taxify, which is like this European-made alternative from Estonia. They have the same surge pricing model, but are being more conservative in applying it for now.