Can I watch it with my dog?
With my friend?
With my friend and her kids?
Can I watch it during a birthday party? There will be 20 kids and their parents around, is that ok?
Can each of said parents have a conference call with their buddies to watch and discuss the game? Is there a limit on the size of the tv? Can I mount a 10x5 monitor setup so people across the street can see as well? Can I project it on that publicity board? Can I twitch my reaction to the game? Can I stream the screen? Oops.
Be creative.
Also,
"It's stealing. It's no different to video piracy
or music piracy,"
one of the fight's promoters
The usual stealing/piracy synonym. I don't remember the name, but there was this project to have a server somewhere running rtorrent continuously, piping any downloaded torrent to /dev/null, stealing and burning money as fast as bandwidth allows it.