I mean, that sounds so bad that i would argue you shouldn't even see the 50mb gif in that page, at all - ie it's your own fault. If your browsing "the web" with such a restrictive data plan you're playing russian roulette. It's only a matter of time before some JS heavy site or some blog with a gif "takes you down". Sure, sites waste a ton of data all over the place, but it's not their responsibility to "protect" you imo. You can't trust others to do that job. The browser vendors should be, or something.
http://www.npr.org/sections/parallels/2015/01/05/374986028/l...
Better, faster, more secure browsing experience.
The issue is in the bloated websites to begin with. Which usually means that if one website is bloated, you just skip it.
The main way to protect yourself is to turn off the internet and enjoy life.
The HackerNews comment section, with the added benefit of it being more informative.