Interesting that Honda has gone down the Fuel cell route, with EV coming soon for the clarity. Fuel cells are not going to win in this market due to the Tesla effect.
Fuel cells seem like they'd be good for vehicles that can't have charging downtime. But then again hydrogen seems obnoxiously difficult to store what with all the escaping and the catching fire, so maybe we can stick to ICE and synfuels?
[1] http://www.energy.ca.gov/renewables/tracking_progress/docume...