$400 million annually represents a monthly cost per user of $0.21 at 158 million daily active users. Which seems high at scale when looking at storage + bandwidth alone, I would think, but I'm also not a big Snapchat user so I'm not sure what is going on in terms of long term storage of video on an account level.
I would think their bandwidth costs are astronomical. Since 19/3/16 Snapchat has used 14.8GB of mobile data on my iPhone alone - not including WiFi.
Bandwidth is kinda cheap these days though, if you avoid GC and AWS. Anyone have recent numbers at this scale of commitment?
They will get a bulk discount so it will be cheap probably close to zero.
Close to zero but $400M in related expense.
I literally lolled at this comment.
I assume this is sarcasm...just want to verify :)
I would also assume they have factored in some growth over the next 5 years... If they don't have many multiples of 158M DAU by 2022 they are screwed regardless of their hosting bill.