Nothing is off. Everyone who has even a bit of business sense can very clearly see that Apple is maxing its profit margins. They're dropping anything (relatively) low margin like Airport and Cinema Displays. They're charging an arm and a leg for dongles they know people will need. iCloud is still capped @ 5Gb, yet iCloud sync now by default also syncs your Desktop and Documents folder. That's on top of iPhone and iPad backups, app data (both iDevice and Mac) and iCloud mail. And the price for more storage is not cheap compared to competitors.