I think the most charitable explanation possible is that Apple doesn't want any kind of "open with..." choice ala Android Intents because they aren't very usable. For the same reason they don't allow you to set the maps application or the phone application.
As a person who has done a lot of platform design, I can definitely relate to that desire. OTOH, as a user who prefers Chrome and Google Maps, it drives me crazy that the default is always to open Safari and Apple Maps.