Fair play, my bad. I was a bit bemused that tschellenbach just dissed my startup's name in a dickish way without being critical. Apologises.

The name origin comes from information superhi...ghway. I was watching this Youtube video at the time and thought it was cool: https://www.youtube.com/watch?v=V8cnP-RtRHU

In another comment in the thread, I was talking about the brand name testing we did with customers and also with the awesome team at Koto (http://studiokoto.co/)

A lot of brand names have vague or no references to what they do – Apple, Nike, Google, Heroku – we had a few other initial names that were like "Craft" and "Tailor" but didn't really work for us. We tried the more obvious ones and our customers didn't like them.

I'm still happy with the name two years later though and still love our branding. With the name we could use it in a few ways to make it more about learning... "learn the SuperHi way", "SuperHi school", etc.

We're also a bootstrapped company, so zero investment available for spending $$$ on a domain name. In the end, we went with what felt right for us and what our customers liked.