Well, would you want your real name to be associated with the "Vampire Facts" iPhone app? On the other hand, I am curious, too. It does seem like he could have invented just one false identity instead of three, or just have had no names associated with the company at all.
What, like "blackwoodHolt"?
I have presented controversial information, of course i'm going to use a throwaway account.
The fact remains, anyone can do the research i've done and see what i've seen, draw your own conclusions.