What would have been better would be a flat map identifier -> binary (or string or whatever, your choice) as the content, and then "CSS" (quotes because it wouldn't be the CSS we know now) would declare the layout/look and would read the content map for insertion into placeholders declared in the "CSS". I've omitted programmable considerations cause this is a HN comment and not intended to be formal proposal. Not surprisingly, the web has kinda already shifted towards this, through the use of JSON APIs in JS.